A major player in individualized marketing, Advalo granted Aithority an exclusive interview. Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo. “In the predictive marketing market, data is central, and it is essential for players like Advalo to be able to rely on solid and reputable...
A major player in individualized marketing, Advalo granted Aithority an exclusive interview.
Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo.
“In the predictive marketing market, data is central, and it is essential for players like Advalo to be able to rely on solid and reputable infrastructures. Cloud development has allowed us to store our data and run our algorithms without having to invest in buying and maintaining expensive servers. AWS has been a real facilitator for us, from the start of our business to the scaling phase.” – Olivier Marc, co-founder of Advalo.
“Platform Implementation introduces a new dynamic to our clients, aiming to consider the consumer in the entirety of its purchasing journey, and no longer according to a physical or digital channel. Reconciling omnichannel data allows our clients to have a better knowledge of their customers, to refocus on their core target and to implement relevant campaigns that correspond to the expectations of each consumer. The promise of the right message to the right person at the right time makes perfect sense.” – David le Douarin, co-founder of Advalo.